Advertising

Google introduced the Google Ads Data Strength Uplift Metric in September 2026 as a wayRead More

A $10,000 Google Ads budget does not necessarily mean a $10,000 monthly advertising bill. IfRead More

Microsoft AI Max stopped being an experimental Search feature in August 2026. Microsoft Advertising AIRead More

PPC for plumbers can look straightforward from the outside: show up for urgent searches, getRead More

Microsoft’s AI Max rollout created an unusual naming problem for advertisers. Google and Microsoft nowRead More

Google is moving Dynamic Search Ads toward AI Max, but the transition is easier toRead More

AI Max vs Performance Max sounds like a comparison between two competing Google Ads campaignRead More

AI Max for Search campaigns adds more automation to an existing Search campaign. Google canRead More

Google Verified is now the main verification badge for eligible businesses in Local Services Ads.Read More

Google began moving selected U.S. Local Services Ads accounts into Google Ads in August 2026.Read More