Choosing a Bing Ads agency in 2026 means looking beyond who can open a Microsoft Advertising account and move a few campaigns across from Google. The better question is whether the team knows how to use Microsoft’s search network as its own channel: with separate keyword checks, partner review, audience settings, conversion tracking, and budget decisions.
Bing Ads is still the phrase many advertisers remember, but the platform is now Microsoft Advertising. That name change matters because the channel is no longer limited to classic search ads on Bing. It can include search, shopping, audience ads, display, native placements, and video formats depending on the campaign setup.
The mistake is treating Bing Ads as a cheap backup version of Google Ads. That often leads to lazy imports, weak tracking, and campaigns nobody reviews carefully. A good agency should know when Microsoft Advertising deserves its own strategy and budget, when it should remain a supporting channel, and whether the real bottleneck sits in search management, CRO, ecommerce, reporting, or B2B pipeline.
Best Bing Ads Agencies Compared By Use Case
| Agency | Main Location | Best Match | Strongest Microsoft Ads Angle | Better Fit If |
|---|---|---|---|---|
| JumpFly | Hoffman Estates, IL | Search-focused advertisers | Microsoft Elite Partner expertise, search, Shopping, and ongoing PPC optimization | You want Microsoft Ads treated as a serious search channel |
| Disruptive Advertising | Pleasant Grove, UT | Lead generation and ecommerce brands | Microsoft Ads connected to CRO, analytics, and post-click performance | Traffic is coming in, but conversion quality needs work |
| HawkSEM | Los Angeles, CA | Growth-focused companies | Microsoft Advertising Partner with paid-search and measurement depth | You need cleaner reporting and stronger optimization logic |
| WebFX | Harrisburg, PA | Larger digital programs | Microsoft Advertising Partner with cross-channel PPC, analytics, and CRM support | You want search, web, SEO, and analytics connected |
| Directive | Irvine, CA | B2B SaaS and tech brands | Cross-platform Google and Microsoft search tied to pipeline and revenue | Sales quality matters more than raw lead count |
| Logical Position | Lake Oswego, OR | SMBs and ecommerce stores | Microsoft Elite Channel Partner with search and Shopping experience | You need steady campaign management across search platforms |
| Radd Interactive | San Diego, CA | Ecommerce and search-led brands | Bing-accredited paid search aligned with organic search strategy | Paid and organic search should support the same categories |
| White Shark Media | Miami, FL | Small and mid-sized advertisers | Practical Microsoft Ads and Shopping campaign execution | You want straightforward account management without overbuilding |
| SmartSites | Paramus, NJ | Growing businesses | Dedicated Microsoft Ads management and current Microsoft partner recognition | Several digital channels need to move together |
This table should be used as a filter, not a final answer. Microsoft Advertising can play very different roles: a supporting channel beside Google Ads, a lower-competition source of qualified search demand, a Shopping channel for ecommerce, or a lead source where call quality and landing-page fit determine whether the spend is worthwhile.
What A Microsoft Ads Agency Should Understand
A Microsoft Ads agency should know that the platform deserves its own setup rather than a lazy copy of Google Ads. Imports can save time, but the team still needs to review keywords, budgets, bidding, audience settings, partner traffic, conversion goals, and landing pages against Microsoft’s own traffic patterns.
That requirement became even more important in 2026. Microsoft made AI Max for Search generally available in August, adding broader search-term matching, text customization, and final URL expansion. Google Import can also carry AI Max settings into corresponding Microsoft campaigns, so an agency now needs to understand what should transfer automatically and what still deserves a platform-specific review.
The agency should also know how to evaluate syndicated search traffic, separate branded and non-branded performance, review search terms created by broader matching, and judge whether lower-cost traffic is producing useful business outcomes. Cheap clicks are not the goal; calls, purchases, demos, quotes, qualified leads, and revenue are.
A serious Microsoft Advertising team should usually be able to handle:
- Google Import review and campaign cleanup
- Microsoft-specific keyword and search-term analysis
- negative keyword management
- syndicated search partner review
- AI Max settings and reporting
- Search, Shopping, and Performance Max structure where relevant
- audience targeting and remarketing
- call, form, ecommerce, and offline conversion tracking
- landing-page and post-click feedback
- branded vs non-branded reporting
- budget pacing and bidding decisions
- clear recommendations on whether Microsoft spend should scale, hold, or shrink
If an agency cannot explain what it would do differently inside Microsoft Advertising, it may only be reselling generic PPC management. The platform can complement Google Ads, but it still needs its own performance logic and account decisions.
How This Shortlist Was Built
This shortlist focuses on agencies with meaningful Microsoft Advertising capability rather than providers that simply mention Bing or Microsoft on a generic PPC page. Current service pages, Microsoft-specific credentials, partner evidence, published case material, paid-search depth, measurement approach, and company details were rechecked in September 2026.
The agencies do not solve the same problem. Some are strongest in Search and Shopping execution; others become more useful when Microsoft Ads has to connect with CRO, analytics, ecommerce, B2B pipeline, SEO, or wider digital work. Partner status is a useful signal, but account fit matters more: define the bottleneck first and ask whether Microsoft Advertising should be a major channel, a supporting channel, or only a controlled test.
Bing Ads Agency Reviews
1. JumpFly
- Location: Hoffman Estates, IL
- Best Client Match: Advertisers that want focused PPC management across search and shopping
- Core Microsoft Ads Strength: Microsoft Elite Partner Agency with hands-on Search, Shopping, audience, and optimization experience
- Channels Covered: Microsoft Advertising, Google Ads, paid social, Amazon Ads, SEO, CRO, and email marketing
JumpFly has some of the clearest Microsoft-specific evidence in this shortlist. Its current company materials identify it as a Microsoft Elite Partner Agency, and its published PPC work includes Microsoft Advertising alongside Google rather than treating the platform as an occasional add-on.
A recent Harvard Business Services case combined Google and Microsoft campaigns and reported stronger conversion value and account-wide ROAS after optimization. JumpFly fits advertisers that want ongoing search-term work, Shopping attention, bidding tests, and budget control rather than a one-time import.
2. Disruptive Advertising
- Location: Pleasant Grove, UT
- Best Client Match: Lead-generation and ecommerce companies that need paid media connected to conversion work
- Core Microsoft Ads Strength: Dedicated Microsoft Ads management tied to CRO, analytics, and post-click performance
- Channels Covered: Microsoft Ads, Google Ads, paid social, lifecycle marketing, creative, CRO, and analytics
Disruptive Advertising has a dedicated Microsoft Ads service rather than treating the channel as a generic PPC checkbox. Its approach is better suited to advertisers whose problem extends beyond bids and keywords, especially when landing pages, CRO, analytics, or lead quality need work. A Google strategy can be the starting point, but Microsoft audiences, tracking, and optimization still require separate decisions.
3. HawkSEM
- Location: Los Angeles, CA
- Best Client Match: Growth-focused companies that want search campaigns tied to stronger measurement
- Core Microsoft Ads Strength: Official Microsoft Advertising Partner with paid-search, tracking, and optimization depth
- Channels Covered: Microsoft Ads, Google Ads, paid social, SEO, CRO, content, and remarketing
HawkSEM is an official Microsoft Advertising Partner and fits advertisers that want paid search tied to stronger measurement. It is particularly relevant when a company gets conversions but still cannot tell which campaigns, search terms, or lead sources create useful business outcomes.
Its broader SEM and CRO capabilities matter when the Microsoft account is not the only bottleneck. The fit is stronger for ongoing optimization and attribution than for a basic account launch.
4. WebFX
- Location: Harrisburg, PA
- Best Client Match: Companies that want paid search inside a larger digital marketing program
- Core Microsoft Ads Strength: Microsoft Advertising Partner with cross-channel PPC, analytics, and CRM integration support
- Channels Covered: Microsoft Ads, Google Ads, SEO, web design, content, social, ecommerce, and analytics
WebFX lists Microsoft Advertising among its formal technology partnerships and supports the platform inside broader PPC programs. That wider stack is useful when performance depends on analytics, CRM feedback, landing pages, site work, SEO, or revenue attribution. A company that only wants a narrow Microsoft Ads specialist may not need that scope.
5. Directive
- Location: Irvine, CA
- Best Client Match: B2B SaaS, enterprise software, and technology companies
- Core Microsoft Ads Strength: Cross-platform Google and Microsoft paid search tied to opportunities, pipeline, and revenue
- Channels Covered: Microsoft Advertising, Google Ads, LinkedIn Ads, CRO, content, design, and revenue operations
Directive is the clearest B2B specialist in the group. Its current PPC service explicitly covers Microsoft Advertising alongside Google and emphasizes search-term management, landing-page alignment, offline conversion tracking, pipeline contribution, CAC, and downstream revenue.
Directive fits businesses that care about qualified opportunities rather than inexpensive form fills. It is less compelling for a small advertiser that only needs routine campaign maintenance and lacks the CRM or sales data required for later-funnel optimization.
6. Logical Position
- Location: Lake Oswego, OR
- Best Client Match: SMBs, ecommerce stores, and advertisers that need structured PPC support
- Core Microsoft Ads Strength: Microsoft Advertising Elite Channel Partner with Search and Shopping experience
- Channels Covered: Microsoft Advertising, Google Ads, Shopping, paid social, SEO, and web services
Logical Position has unusually strong Microsoft-specific credentials for a broad PPC agency. It identifies itself as a Microsoft Advertising Elite Channel Partner, and Microsoft named Logical Position and Universal Accounting Center finalists for the 2026 Search Performance Partner of the Year award.
For SMB and ecommerce advertisers, the appeal is structured Search and Shopping management across Google and Microsoft. The value is a paid-search team that treats the Microsoft account as an active channel rather than leftover budget.
7. Radd Interactive
- Location: San Diego, CA
- Best Client Match: Ecommerce and search-led companies that care about paid and organic visibility
- Core Microsoft Ads Strength: Microsoft Advertising management from a team that also works across SEO and ecommerce search
- Channels Covered: Microsoft Advertising, Google Ads, SEO, ecommerce SEO, technical SEO, and paid media
Radd Interactive suits ecommerce and search-led businesses that want paid and organic visibility working across the same commercial categories. Its current PPC service covers both Google Ads and Microsoft Advertising, and its paid-media materials reference Bing-accredited professionals. Buyers should still ask for recent Microsoft examples that match their industry, catalog, and campaign type.
8. White Shark Media
- Location: Miami, FL
- Best Client Match: Small and mid-sized advertisers that want practical paid-search support
- Core Microsoft Ads Strength: Microsoft Ads management, Shopping, tracking, and cross-platform PPC execution
- Channels Covered: Microsoft Ads, Google Ads, paid search, Shopping, display, and PPC management
White Shark Media suits advertisers that want Google and Microsoft campaigns managed together. Its current PPC materials include Microsoft Ads in account strategy and show the platform being used as an additional reach and revenue channel, not only as a copied campaign set.
Its Microsoft-specific public proof is less prominent than JumpFly, Logical Position, or SmartSites, so recent account examples are worth requesting. White Shark fits buyers that value straightforward execution, tracking, Shopping support, and steady optimization over a large consulting layer.
9. SmartSites
- Location: Paramus, NJ
- Best Client Match: Growing companies that want several digital channels handled together
- Core Microsoft Ads Strength: Dedicated Microsoft Ads management with current Microsoft partner recognition
- Channels Covered: Microsoft Ads, Google Ads, SEO, web design, ecommerce marketing, paid social, and email/SMS
SmartSites has a dedicated Microsoft Advertising management service and strong current platform evidence. Microsoft named it a 2026 North America finalist for Rising Partner of the Year and Search Performance Partner of the Year. It is best suited to teams that want Microsoft Ads coordinated with landing pages, ecommerce, SEO, or other paid channels rather than managed as an isolated account.
Which Agency Type Fits Your Microsoft Advertising Problem?
The right shortlist becomes easier once the account problem is defined first. An under-managed search account needs different help from a B2B program with weak pipeline attribution or an ecommerce store with feed, Shopping, and landing-page issues.
For hands-on paid-search execution, JumpFly, Logical Position, White Shark Media, and Radd Interactive are the clearest starting points. When traffic arrives but conversion performance is weak, Disruptive Advertising, HawkSEM, WebFX, and SmartSites bring more CRO, analytics, landing-page, or wider digital support into the engagement.
Directive is the more natural fit for B2B SaaS and technology companies that want Microsoft Advertising evaluated through qualified opportunities, pipeline, and revenue. Ecommerce advertisers should also compare how agencies handle Shopping, feeds, audience data, and product economics rather than assuming search-only expertise is enough.
Microsoft Advertising often sits beside Google rather than replacing it. If Google remains the larger channel, a separate comparison of Google Ads management companies can help distinguish which provider is best suited to each platform instead of forcing one agency model onto both.
What The First 90 Days Should Cover
The first month should establish a clean baseline. That means validating conversion tracking, reviewing imported campaigns, separating branded and non-branded activity, checking syndicated search traffic, auditing Shopping feeds where relevant, and identifying where AI Max or other automation is expanding reach.
During the next 30 to 60 days, the agency should act on the highest-impact findings rather than changing everything at once. Priorities may include search-term cleanup, negatives, bid and budget changes, feed fixes, landing-page tests, audience adjustments, or new campaign structure.
By roughly 90 days, the client should have enough evidence to decide what deserves more investment and what should be constrained. The useful outcome is not a busy account; it is a clearer view of Microsoft Advertising’s role in the media mix and a defensible plan for the next testing cycle.
What Microsoft Ads Reporting Should Show
Microsoft Ads reporting should be simple enough for a business owner, marketing manager, or sales lead to understand without translating a platform dashboard. The report needs to connect campaign activity with decisions rather than stop at impressions, clicks, CPC, and conversion totals.
Useful reporting should answer:
- Which campaigns produced meaningful conversions or revenue?
- Which keywords, search terms, or placements wasted money?
- How did Microsoft Ads perform relative to Google Ads where both are active?
- Did syndicated search partner traffic help or hurt?
- How did AI Max or broader matching change search-term quality?
- Which landing pages or product groups performed best?
- Should the budget increase, stay flat, or decrease?
- What will be tested next, and why?
The value is not only in showing what happened. Good reporting should make the next budget, targeting, or landing-page decision easier to defend.
Mistakes That Make Microsoft Ads Underperform
Microsoft Ads can underperform simply because the account never gets the same attention as Google Ads. Weak imports, neglected search terms, poor tracking, and little platform-specific testing can make a viable channel look worse than it is.
Watch for these problems:
- Google Ads campaigns are imported and never cleaned up.
- Search partner traffic is ignored.
- Branded campaigns make the whole account look healthier than it is.
- Shopping feeds are not reviewed.
- Calls and forms are tracked poorly.
- Negative keywords are added only once.
- Landing pages are never tested.
- Reports do not separate useful conversions from weak ones.
- Budget increases are suggested without explaining lead or sales quality.
- The agency treats Microsoft Advertising as leftover spend.
A good agency should be able to show why the channel deserves more budget, less budget, or a different structure. The recommendation should follow conversion quality and business value rather than a generic assumption that every Microsoft account needs to scale.
How To Build Your Microsoft Ads Agency Shortlist
Build the shortlist around evidence and account fit. Ask for recent Microsoft-specific examples that resemble your business, verify any partner credentials that influence the decision, and find out who will actually work on the account. The team should be able to explain how it handles Google imports, syndicated traffic, Shopping, AI Max, conversion tracking, and the parts of Microsoft Advertising that differ from Google.
Then ask what the agency would change first and what it expects to learn in the first 90 days. A credible answer should connect campaign decisions with business value and make clear what evidence would justify scaling, holding, or reducing Microsoft spend.